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Why now is the moment to join 1Password Go-To-Market

by Michael Hughes

February 25, 2026 - 4 min

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When you build a great company, a few things happen: customers trust you, they stay with you, and they bring you along as they grow. From there, revenue grows, relationships deepen, and you end up with something you can be proud of. That’s the lens I’m bringing into 2026 at 1Password.

The opportunity in front of us is bigger than ever. The companies shaping our industries and culture are logging in with 1Password, and they’re trusting us with their most important business interactions. That level of trust, at scale, is what creates durable growth, and we intend to earn more of it. We have big ambitions to develop a world-class team, lead the identity security space, and keep raising the bar on how we show up for customers.

We’re building lasting customer relationships

Our growth engine is evolving. We’re leaning harder into sales-led growth, partnering across Sales and Marketing to expand relationships through the entire customer lifecycle. That requires a different type of selling: more listening, less talking, and better questions. Sometimes we’ll go slower in the moment so we can go faster over time. We’re investing in deeper discovery, better enablement through tooling and AI, and more in-person experiences for our customers.

We're focused on helping customers to see value quickly

For many organizations, enterprise password management still gets treated as a nice-to-have. It isn’t. It’s foundational to operating securely, especially as access sprawl increases and AI becomes part of everyday workflows. Early adoption matters. That’s why listening to the voice of the customer is key to reducing friction, making it easy to stick with us, and helping them unlock the full value of 1Password Unified Access.

We’re creating a partner-centric ecosystem

To scale trust and deliver “better together” solutions, we’re going all in with channel partners, resellers, managed service providers, and technology and AI partners. We’re already expanding our ecosystem across major technology and distribution partners, and we’re committed to going further together.

We will win together

Here’s the one thing all of this has in common: it only works if we work together.

That’s what becoming a world-class team means to me — building one engine where we can be secure in customer handoffs, take care of each other, and achieve our goals.

This is our moment

If you’re looking for a new Go-To-Market role, 1Password is the place to be.

You’re not joining a finished machine. You’re joining a team with strong foundations, real momentum, and the ambition to build for the AI era the right way. Joining us now means you get to continue to build a world-class machine with us. 

You’ll also see more of us together, in-person. We’re a global team, including an expanded presence in EMEA, and we’re evolving the way our Go-To-Market team gets together. Some of our most important moments happen face-to-face, including onboarding, coaching, and customer experiences, so expect to hear more about this in 2026. Toronto is a major in-person hub for us, and we’re continuing to expand our in-person presence more broadly.

In 2026, we’re winning together through stronger relationships, faster time to value, and a partner-centric ecosystem. We're making it happen by equipping teams, clarifying expectations, enabling growth, and setting a high bar on how we collaborate, through the 1Password Behaviors for Success:

  1. Take full ownership

  2. Proactively contribute

  3. Practice a growth mindset

  4. Be adaptable and resilient

  5. Collaborate effectively

We’ve surpassed $400M ARR while staying free cash-flow positive, and we’re fostering a culture where our people can thrive while delivering exceptional outcomes through purpose, performance, and trust. That’s the kind of discipline that creates durable growth.

If this sounds like the type of challenge you’re looking for, I’d love for you to explore our open roles. Let’s build durable growth, and a world-class team, the 1Password way.